BIM technology is frequently applied in construction projects nowadays, and its value of application has been widely recognized, especially in the investment control and design optimization of projects. Based on engineering practice, this paper conducts quantitative and qualitative analysis from the perspective of each participant in the project. From owners' views, this paper attempts to make a quantitative analysis about the profits of investment control and design optimization of projects using BIM, and make a qualitative assessment of their risk management, decision-making auxiliary, market competition and owners' satisfaction. This study evaluates the value brought by BIM technology application objectively and compensate its deficiency of benefit quantitative analysis and evaluation, which provides a reference for owners to adopt BIM technology to improve the overall level of project management.