Many successful BIM design case can be studied and referred to in project survey and design for civil building. According to the requirements of China 2025 Strategy for digitalized factory and the industrial building, BIM application in industrial building is still at its starting stage and has a long way to go. The value of BIM design has been proven in the real application for different stages in SGMW CHONGQING Project. The main values of BIM design include changing the traditional cooperative design mode, improving the result -oriented procedure, and valuing the delivery through BIM. Through the article, we try to find a way for BIM design and the full life cycle applications of automobile industrial building.