Recently, the building information model (BIM) is gaining stronger importance than ever before in the design, construction, materials procurement, operation fields, etc., and is generally involved in the full life-cycle project management with new attitude. Based on the application practice of Wuhan Changjiang media building project, this paper explores the application process of BIM, a new technology, under the general contracting mode, with the prospect of using BIM technology to assist project management; also, this paper analyzes the various environmental conditions should be satisfied for the BIM technology in project management, as well as the key issues of the BIM technology in project management.