The Ningbo Zhongxing is a cable-stayed bridge with single-cable-plane and low-tower, which possesses the largest span currently in the world. The construction condition of the bridge is harsh, the bridge structure is complex, and the construction site is limited. From the very beginning of the design phase, the projects starts adopting the independent developed software for the BIM forward design, which employs modern technologies including the tilted photography and virtual reality. This is for the first time that the integration of tilted photography and virtual reality is applied in the construction of domestic large municipal bridge project in China. The performance analysis and design optimization of the BIM model are carried out with a variety of software, which lays a good foundation for the application of BIM technology and its future development.