As the modern urbanization process accelerated, target of building intelligent cities, eco-cities and low-carbon cities put forward, the work of urban and rural planning branch became more and more difficult.In recent years, with the BIM technology development and application being more and more mature, it provides a strong superiority for decision of urban and rural planning workers.The urban and rural planning micro-environment management system are researched based on the BIM technology, and used to the case with a point of reference.