Abstract: The practical application of BIM technology has always been a difficult problem for construction companies. The project integrates BIM with other technologies such as pipeline synthesis, deep design development, 3D scanning reverse modeling, UAV + tilt photography, 5D platform, 3D printing, VR, and etc., and applies them in time management, quality management, safety management, material management, cost management, organization and coordination. The project is pioneer exploring the application of BIM technology in conventional engineering. Through the application of BIM technology, the difficulties such as tight construction period and harsh environmental requirements are solved, the efficiency of workflow transformation is improved, and the objectives of project quality, safety and cost are smoothly realized. Through the in-depth practice of BIM technology, innovative subjects and innovation platforms have been cultivated, and the innovation team has been stabilized. The BIM technology takes remarkable advantages of information sharing and resource integration, optimizing the existing management process and management thinking, and providing new ideas and new ways to solve problems, which is of great significance for enterprises to explore new ways of management.