Abstract: As one of the most advanced technologies in the construction fields, the BIM technology has created great values in the design, construction, operation and maintenance period, which is gaining its wider acceptation in the industry and companies. At present, the BIM application in the marketing stage of the real estate industry is still limited with some areas, and there is not a method of BIM application throughout the marketing stage. This paper comprehensively studies the various factors that affect the decision-making of the real estate buyer, and analyzes the advantages of BIM application of visualization, coordination, simulation and optimization in the real estate industry. Considering the many application areas of BIM technology, a complete set of application methods of BIM is summarized and created. To consider problems from the prospect of real estate buyers, and to exhibit the top concerned issues of the real estate buyers in the purchase process through the visualized BIM model, the complete application method of BIM technology in the residential real estate marketing is finally formed, promoting the marketing management to the strategic height of enterprise development, and looking forward to the whole process of marketing from the perspective of studying the needs of consumers.