Abstract: Considering the current separated researches and the unilateral cognition of real estate enterprises on real estate pricing, the paper principally studies the pricing system of real estate on the basis of the whole real estate development process. It divides the pricing stages into different stages in the real estate development process, such as the stage of project demonstration, project location, project appraisement, open quotation, continued sales, post-sales and so on. Simultaneously, it forms the price system of real estate, which composes of the simulated pricing, the opening-quotation price, the continued-sales-stage price and the post-sales price. At the same time, according to the various intents in every stage and the relevant applicability of different methods of pricing, the paper indicates how to choose the right methods and introduces the particular process of pricing in the real estate development process.