2015, 7(1): 111-115.
衡量BIM的颠覆性创新效应:理解BIM/VDC的价值网络
1. | EYP建筑工程公司,美国奥尔巴尼 |
2. | 中国建筑科学研究院,北京 100013 |
Measuring BIM's Disruption: Understanding Value Networks of BIM/VDC
1. | EYP Architecture and Engineering, USA |
2. | China Academy of Building Research (CABR), Beijing 100013, China |
引用本文: 约翰·托宾, 王娜. 衡量BIM的颠覆性创新效应:理解BIM/VDC的价值网络[J]. 土木建筑工程信息技术, 2015, 7(1): 111-115.
Citation: , Wang Na. Measuring BIM's Disruption: Understanding Value Networks of BIM/VDC[J]. Journal of Information Technologyin Civil Engineering and Architecture, 2015, 7(1): 111-115.
摘要:本文通过衡量BIM的颠覆性创新效应,深刻地剖析了BIM/VDC的价值网络。首先, 作者引用克里斯坦森的“持续性创新”和“颠覆性创新”概念,对两种不同的创新进行了比较。然后,分析了颠覆性创新产生的两种方式:低端颠覆性创新和新市场颠覆性创新。接着,作者用价值网络的概念解释了为什么说BIM代表了一次颠覆性创新:BIM向既有价值网络引入了新的做法,开拓了新的市场,吸引了新的消费者,并将最终开创新的价值网络。最后,作者指出要成功将BIM/VDC的未来价值网络引入建筑、工程、施工领域,必须保持开放的态度,接受陌生的事物,随时发现有可能出现的颠覆性创新。
Abstract: This article helps us to fully understand the value network of BIM/VDC through measuring BIM's disruption. First of all, the author makes a comparison between two kinds of innovation with Clayton Christensen's ideas of "sustaining innovation" and "disruptive innovation." Secondly, he points out that disruptive innovations occur in two ways: "low-end' disruption and "new-market" disruption. And then, the value network theory explains why the author regards BIM as a disruptive innovation: BIM has introduced new capabilities, spawned new markets, attracted new customers, and will finally establish its new value network. In the end, the author points out that to successfully navigate BIM/VDC's future value network for the AEC industry, we should be open-minded, embrace the strange and ready to explore the opportunity for disruptive innovations.
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