In recent years, the BIM technology is under promotion in domestic construction industry of China, with many construction enterprises and architectural design enterprises formulated their own enterprise-level BIM technology development plans. All these plans will inevitably involve BIM demonstration projects. The authors of this paper has participated in the management of five batches of BIM demonstration projects in CSCEC in the past five years. In this paper, experiences are summed up concerning all the processes of BIM demonstration projects in construction enterprises including top-level planning, project declaration, process control, and acceptance and promotion. This paper also answers some questions like how should the management department of BIM demonstration projects guide BIM demonstration projects to apply BIM technology, as well as how to improve BIM application by promoting these demonstration projects. All these experiences can provide references for related enterprises that are carrying out BIM demonstration project management.