With the further implementation of the integration policy of cultural and tourism in China, the cultural & tourism industry has gradually become a key impetus to promote China′s economy. Due to the diversity and uniqueness characteristcs of culture, as well as the commerciality and flow characteristcs of tourism, the integration of the two is bound to generate more opportunities and challenges. Every links, including the demand of the market, the value of the region, the creativity and positioning of the product planning, the marketing plan, and the process of project implementation, determine the success of a cultural & tourism product. Through the application of GIS and BIM, the way of data integration and transmission are able to be fully made use of to break the barriers between different fields, and to carry out market positioning and cost control for different cultural and tourism products. Therefore, in the Internet era, the most important development of the cultural tourism project in the future will be the scientific exploration and analysis of product positioning, as well as the information sharing of all participants for better design collaboration and operation and maintenance scheme through applications of information technology.